Whole Foods Market Perfect Pairings
Perfect Pairings was created at Whole Foods Market's flagship store in Avalon. Shoppers can explore the world of wine and cheese by using their personal taste preferences as a starting point.
Many shoppers become bewildered by the vast selection of wines, beers and cheeses in the specialty sections of Whole Foods Market. At the junction of these 3 sections, we created an in-the-round installation of modular stacked crates to help shoppers discover products. On each of the 3 faces of the installation there is an exposed open crate, revealing one of three interactive touchscreens:
Expand Your Palate allows shoppers to discover products they might like based on their individual taste preferences. For example, tapping the tile “tastes like dark chocolate,” reveals a coffee and wine product recommendation. Tapping the “I like” tile for curry or BBQ ribs, reveals a relevant beer pairing for each.
Celebrate Your Passion is an Instagram feed of photos of favorite pairings from the Avalon, GA community using #WFMAvalon.
Become a Connoisseur educates and assists customers by answering questions such as, “I’m having a party, how much wine should I buy?” or, “How do I make a cheese plate?”
Video Case Study for WFM Perfect Pairings
